SCORE

Podcast Episode 21.4 – Got Branding? with Tom Nixon of Harrington

Do small businesses really have, need or be concerned about their brands? What's the difference between marketing and branding? And what's at risk if a small business doesn't manage, curate and optimize its brand? The SCORE Podcast team of Armando Ojeda and Marc Trail place fellow podcast member Tom Nixon—Chief Strategy Officer at Harrington Communications—in the guest chair to discuss the branding and marketing components of successful businesses.

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Discussion points:

  • Identifying the components and differences between marketing and branding

  • Branding is more than logos, colors and graphics

  • The emotional connection of effective branding

  • The power of storytelling

  • Positioning your company appropriately in the marketplace

  • Question of the day: Is it about branding? No!

References and Resources:

 

Do Small Businesses Have or Need a Brand?