SCORE Mentors Featured as Component to Region's Efforts to Get Local Small Businesses Back to Work in Detroit
The Southeast Michigan chapter of SCORE is working in collaboration with the City of Detroit and Techtown Detroit, among many others, on a project to get our community's local small businesses back to work, post COVID-19—an effort known as "Detroit Means Business"—beginning with a workshop series this week.
Our own Subject Matter Expert and workshop facilitator Dee Lockett (of ADEI Media Group) presented a workshop on Friday, May 22nd at 10:00 a.m., entitled "Inside Out Marketing," along with our Co-Chair Donna Hover-Ojeda and event moderator Ned Staebler, VP of WSU Office of Economic Development. In this workshop, the panel took an organic approach to marketing for re-opening by examining the essentials of what marketing is and how to attract and reassure customers using strategy and staging techniques.
This workshop was just one small part of SCORE's collaboration with Tech Town Detroit and the City of Detroit to help local small business optimize their return-to-business plans. We have also madee our certified volunteer mentors available for guidance and support to small business owners and operators who have questions about ways to return to operations, from marketing to HR, from safety to finances, and from operations to disaster recovery planning. One-on-one appointments with our mentors for 25-minute sessions are now being booked at detroitmeansbusiness.org.
About Detroit Means Business
The movement's website describes their efforts this way: "Get the latest information, tools, strategies, and guidance to help you navigate the many issues related to reopening your business and safely returning to work. These resources focus on what’s next for small businesses as the economy reopens, and includes information on initial testing of employees, conducting daily health screenings, workplace distancing and hygiene protocols, and guidance on the mandatory use of PPE and how to procure it."
The site even features an open letter from Detroit Mayor Mike Duggan:
Dear Detroit Business Owners,
Thank you for your continued commitment to our great city. As we move through the COVID-19 crisis, the City of Detroit is committed to making sure you have all the information, resources and support you need to reopen your business safely and successfully, as soon as the Governor issues the approval. To help you prepare, I’m proud to announce the launch of our Detroit Means Business online resource hub. Here you can access everything you will need, from personalized technical assistance to small business loans and help obtaining personal protective equipment (PPE). These are uncertain times, but together we will come through this - just as Detroiters always do - stronger than ever.
Mayor Michael E. Duggan
Our local chapter and our volunteer mentors are proud of the part we are playing to help lend our time, expertise and voices to this important cause. Let's get back to business!
For more informatiion on the broader initiative, please visit www.detroitmeansbusiness.org.
- Accounting & Cash Flow
- Business Plans/Startup Assistance
- Customer Relations
- Government Regulations & Contracting
- Human Resources
- Legal Issues
- Marketing, Public Relations & Sales
- Product Development & Manufacturing
- Strategy & Planning
- Tax Planning
- In Business