Listen: Sales Mastery for Small Business and Entrepreneurs

On a recent episode of StartupNation Radio, SCORE mentors were featured on a new installment of the program's “Ask the Expert” series airing on WJR-AM 760 in Detroit at This series is designed to help answer the burning questions of our community’s small business owners.

Joining host Jeff Sloan are Armando Ojeda, former Southeast Michigan chapter co-chair, and our local resident sales expert and Certified Volunteer Mentor, Lisa O’Connell. Together, they discuss customer acquisition for early-stage startups.

Armando OjedaLisa is also founder and CEO of Sales Account Ability, a company that helps management to coach sales people, define performance goals, and implement easy-to-use tools to measure and monitor the performance of sales people. Lisa is a six-year active member of SCORE and is also a workshop leader and membership chair.

During the show, Jeff, Armando and Lisa discuss customer acquisition for early-stage startups and take calls from listeners. Topics covered include:

  • The difference between marketing and sales, and which to focus on when
  • How much to allocate for marketing spend when creating a business plan
  • How to measure success when it comes to marketing spend

Listen Now!


Ask the Expert: Customer Acquisition